{"id":11362,"date":"2023-01-31T09:43:20","date_gmt":"2023-01-31T09:43:20","guid":{"rendered":"https:\/\/4tickets.net\/?p=11362"},"modified":"2023-01-31T09:53:21","modified_gmt":"2023-01-31T09:53:21","slug":"com-vendre-entrades-per-internet","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/com-vendre-entrades-per-internet\/","title":{"rendered":"Com vendre entrades per Internet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11362\" class=\"elementor elementor-11362 elementor-11356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e058032 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e058032\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3813d4a\" data-id=\"3813d4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fbd7a3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1fbd7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.articles-relacionats, .4T&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;no_headings_message&quot;:&quot;No s&#039;ha trobat cap encap\\u00e7alament en aquesta p\\u00e0gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndex de continguts\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1fbd7a3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1fbd7a3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1fbd7a3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0820698 elementor-widget elementor-widget-text-editor\" data-id=\"0820698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les entrades per a esdeveniments culturals s\u00f3n dels productes m\u00e9s comprats per Internet. Durant el 2022 ho van fer el 59% de compradors en l\u00ednia. Un col\u00b7lectiu que cada any -especialment des del 2020 amb l&#8217;ecommerce aconseguint cotes hist\u00f2riques- creix m\u00e9s, segons l&#8217;<\/span><a href=\"https:\/\/iabspain.es\/estudio\/estudio-e-commerce-2022\/\"><b>Estudi Ecommerce 2022 d&#8217;IAB Spain<\/b><\/a><span style=\"font-weight: 400;\">. \u00c9s a dir, avui dia, l&#8217;organitzaci\u00f3 d&#8217;un esdeveniment amb venda d&#8217;entrades o reserva d&#8217;invitacions ha de contemplar la venda o reserva online de manera imperativa.<\/span><\/p><p><span style=\"font-weight: 400;\">Per\u00f2, <\/span><b>com vendre entrades per Internet<\/b><span style=\"font-weight: 400;\">? Com a promotor o organitzador d&#8217;esdeveniments culturals hi ha diverses <\/span><a href=\"https:\/\/4tickets.net\/ca\/venda-entrades-online\/\"><b>plataformes de venda d&#8217;entrades<\/b><\/a><span style=\"font-weight: 400;\">, amb diferents serveis, prestacions i nivells de gesti\u00f3. Des de sistemes m\u00e9s simples, autogestionables, fins a plataformes m\u00e9s completes i personalitzades, on necessites la col\u00b7laboraci\u00f3 d&#8217;un equip professional.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019ideal sempre ser\u00e0 un <\/span><b>sistema personalitzable i modulable<\/b><span style=\"font-weight: 400;\">: Comen\u00e7ar amb un acompanyament d\u2019un equip professional, estalviant aix\u00ed els costos de comptar amb un equip intern, i a trav\u00e9s de formacions arribar a l\u2019<\/span><a href=\"https:\/\/4tickets.net\/ca\/autogestio-sistema-ticketing\/\"><b>autogesti\u00f3<\/b><\/a><span style=\"font-weight: 400;\">. I sempre que es vulgui amb el suport de l&#8217;equip extern o fins i tot en col\u00b7laboraci\u00f3 amb el teu propi personal de ticketing ja incorporat. Moltes vegades <\/span><b>comen\u00e7ar per l\u2019autogesti\u00f3 pot ser un sac foradat de despeses<\/b><span style=\"font-weight: 400;\">, a nivell d&#8217;hores empleades i de costos finals.<\/span><\/p><p><span style=\"font-weight: 400;\">Al final, tot dependr\u00e0 de les necessitats i recursos disponibles, econ\u00f2mics i de personal. Sempre tenint en compte els serveis relacionats a la plataforma. Si una plataforma d&#8217;entrades ofereix la gesti\u00f3 a cost 0, com se sol dir amb moltes xarxes socials, tu no ser\u00e0s el client sin\u00f3 el producte. Una q\u00fcesti\u00f3 molt diferent ser\u00e0 si, segons la teva estrat\u00e8gia de ticketing i de preus, aconsegueixis una rendibilitat i marge que et permeti pagar a cost 0 la plataforma. En aquest punt \u00e9s important <\/span><b>analitzar si el sistema t&#8217;aplicar\u00e0 costos fixos<\/b><span style=\"font-weight: 400;\"> (independentment de si aconsegueixes vendre entrades o no) <\/span><b>o si, en canvi, nom\u00e9s haur\u00e0s de pagar si vens entrades<\/b><span style=\"font-weight: 400;\">, per exemple amb una comissi\u00f3 fixa per tiquet venut. Aix\u00ed, nom\u00e9s pagar\u00e0s si realment vens.<\/span><\/p><p><span style=\"font-weight: 400;\">Tamb\u00e9 \u00e9s molt important tenir en compte el <\/span><b>suport ofert, a nivell t\u00e8cnic i d\u2019atenci\u00f3 al client<\/b><span style=\"font-weight: 400;\">. La majoria dels esdeveniments s\u00f3n en horari no laboral, a les nits i caps de setmana, que \u00e9s quan tindr\u00e0s la necessitat urgent davant de qualsevol consulta. Una resposta r\u00e0pida ser\u00e0 clau davant, per exemple, un problema en un control d\u2019acc\u00e9s amb centenars de persones amb entrada.<\/span><\/p><p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/4tickets.net\/ca\/estrategia-marqueting-digital-cultural\/\"><b>campanya de comunicaci\u00f3 i m\u00e0rqueting<\/b><\/a><span style=\"font-weight: 400;\"> que tinguis preparada per al teu esdeveniment tamb\u00e9 es podr\u00e0 veure beneficiada segons la <\/span><b>plataforma de ticketing<\/b><span style=\"font-weight: 400;\"> que escullis. A l&#8217;hora de plantejar-te arribar a una audi\u00e8ncia m\u00e9s gran \u00e9s <\/span><b>important tenir pres\u00e8ncia als canals de venda m\u00e9s consolidats<\/b><span style=\"font-weight: 400;\">, com Atr\u00e1palo, El Corte Ingl\u00e9s, Entradas.com, Taquilla.com, Passline, Racc, Entradas de Vanguardia\u2026 Una integraci\u00f3 que no \u00e9s possible amb tots els sistemes de venda d&#8217;entrades i que \u00e9s un factor a tenir en compte a l&#8217;hora de decidir quina plataforma utilitzar ja que l&#8217;abast i la difusi\u00f3 del teu esdeveniment creixer\u00e0 exponencialment. I l&#8217;efecte ser\u00e0 encara m\u00e9s gran si pactes amb el canal de venda d&#8217;entrades la comunicaci\u00f3 del teu esdeveniment a trav\u00e9s dels seus mitjans de difusi\u00f3: ens referim a publicacions a xarxes socials, not\u00edcies al seu portal web, newsletters, blogs\u2026 Per aix\u00f2 , pot ser una bona aposta estrat\u00e8gica <\/span><a href=\"https:\/\/4tickets.net\/ca\/integracio-canal-venda-entrades\/\"><b>integrar la teva plataforma de venda de ticketing als canals m\u00e9s consolidats<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Depenent del sistema tamb\u00e9 podr\u00e0s realitzar el control d&#8217;acc\u00e9s des del teu m\u00f2bil, a difer\u00e8ncia d&#8217;altres plataformes on necessitar\u00e0s una o diverses PDAs, amb un cost superior i sumant complexitat a tot el proc\u00e9s. El <\/span><a href=\"https:\/\/4tickets.net\/ca\/control-acces-esdeveniments\/\"><b>control d&#8217;acc\u00e9s per a esdeveniments<\/b><\/a><span style=\"font-weight: 400;\"> \u00e9s clau. En dep\u00e8n que l&#8217;acc\u00e9s al recinte sigui fluid i que es respectin els preus i altres condicions de compra estipulades, la qual cosa redunda en la satisfacci\u00f3 de l&#8217;usuari.<\/span><\/p><p><span style=\"font-weight: 400;\">Un altre aspecte important \u00e9s la <\/span><b>facturaci\u00f3 de les vendes realitzades<\/b><span style=\"font-weight: 400;\">. Sempre ser\u00e0 preferible poder configurar el teu TPV virtual per anar rebent la facturaci\u00f3 de les vendes, tant pels teus propis canals de venda com les realitzades en canals externs, per aix\u00ed evitar tamb\u00e9 impagaments. Aix\u00ed que ser\u00e0 clau comprovar si el sistema de ticketing et deixa configurar el teu TPV virtual, o per contra, nom\u00e9s et deixen treballar amb el teu.<\/span><\/p><p><span style=\"font-weight: 400;\">Quant a la <\/span><b>p\u00e0gina web<\/b><span style=\"font-weight: 400;\">, si no es disposa d\u2019una, sempre ser\u00e0 preferible que sigui un lloc web personalitzable, comen\u00e7ant per poder afegir la teva identitat corporativa fins a personalitzacions pr\u00f2pies del teu esdeveniment. Un altre factor ser\u00e0 l&#8217;allotjament, si la venda d&#8217;entrades podr\u00e0 formar part del teu domini o subdomini (per exemple, tickets.elteudomini.com). Alguns sistemes ni permeten la personalitzaci\u00f3 de la web ni l&#8217;allotjament al vostre domini, a m\u00e9s d&#8217;altres configuracions com afegir <\/span><b>codis de seguiment per a l&#8217;anal\u00edtica web i\/o els p\u00edxels de Facebook i Google per a la configuraci\u00f3 i an\u00e0lisi de campanyes de publicitat<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Les <\/span><b>actualitzacions del sistema<\/b><span style=\"font-weight: 400;\"> tamb\u00e9 ser\u00e0 un tema que cal tenir en compte. No ser\u00e0 el mateix una plataforma sense actualitzacions que una altra que, per exemple juntament amb la companyia que et pot acompanyar en la seva gesti\u00f3, estigui permanentment buscant noves funcionalitats, adaptant-se a les <\/span><a href=\"https:\/\/4tickets.net\/ca\/tendencies-ticketing-gestio-dentrades-marqueting-cultural\/\"><b>tend\u00e8ncies de ticketing<\/b><\/a><span style=\"font-weight: 400;\"> m\u00e9s actuals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2856e41 elementor-widget elementor-widget-image\" data-id=\"2856e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/4tickets.net\/wp-content\/uploads\/2023\/01\/com-vendre-entrades-per-internet.jpg\" class=\"attachment-large size-large wp-image-11352\" alt=\"Com vendre entrades per Internet\" srcset=\"https:\/\/4tickets.net\/wp-content\/uploads\/2023\/01\/com-vendre-entrades-per-internet.jpg 800w, https:\/\/4tickets.net\/wp-content\/uploads\/2023\/01\/com-vendre-entrades-per-internet-300x200.jpg 300w, https:\/\/4tickets.net\/wp-content\/uploads\/2023\/01\/com-vendre-entrades-per-internet-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d4210 elementor-widget elementor-widget-text-editor\" data-id=\"56d4210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Com vendre un concert<\/b><\/h2><p><span style=\"font-weight: 400;\">A l&#8217;hora d&#8217;escollir sistema per <\/span><a href=\"https:\/\/4tickets.net\/ca\/vendre-entrades-concerts\/\"><b>vendre un concert<\/b><\/a><span style=\"font-weight: 400;\"> has de posar en valor diferents aspectes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tenir en compte els diferents col\u00b7lectius: Espectadors, acreditacions, abonaments\u2026<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La gesti\u00f3 dels canvis d&#8217;entrades.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que sigui un proc\u00e9s de reserva \u00e0gil, c\u00f2mode i totalment adaptable a versions m\u00f2bils.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibilitat de crear cues virtuals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Controls d\u2019acc\u00e9s r\u00e0pids.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraci\u00f3 amb els principals canals de venda.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sistema cashless dins de l&#8217;esdeveniment.<br \/><\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Per a la <\/span><b>venda d&#8217;entrades d&#8217;un concert<\/b><span style=\"font-weight: 400;\"> \u00e9s molt important tenir en compte tot el tipus d&#8217;entrades per a diferents col\u00b7lectius. Sobretot en el cas que es vulgui implementar la compra d&#8217;abonaments o facilitar la gesti\u00f3 d&#8217;invitacions a acreditats de manera \u00e0gil, facilitant el treball de l&#8217;equip hum\u00e0 per focalitzar-se aix\u00ed en altres temes de la producci\u00f3 de l&#8217;esdeveniment.<\/span><\/p><p><span style=\"font-weight: 400;\">Alhora, \u00e9s molt important poder comptar amb el <\/span><a href=\"https:\/\/4tickets.net\/ca\/servei-canvi-entrades\/\"><b>servei de canvi d&#8217;entrades<\/b><\/a><span style=\"font-weight: 400;\">, ja que una de les principals preocupacions avui dia dels compradors d&#8217;entrades \u00e9s no poder assistir al concert. Aix\u00ed tamb\u00e9 evites que els compradors d&#8217;entrades del teu concert acabin a p\u00e0gines de revenda d&#8217;entrades, si m\u00e9s no \u201cal\u00b7legals\u201d, amb un risc important de ser estafats i amb un proc\u00e9s complex per a l&#8217;usuari. Facilitant aquest canvi d&#8217;entrades dins del mateix sistema de venda d&#8217;entrades, l&#8217;experi\u00e8ncia del teu client ser\u00e0 altament satisfact\u00f2ria, tot el proc\u00e9s ser\u00e0 a la teva plataforma i la confian\u00e7a generada ser\u00e0 la llavor per a una relaci\u00f3 fruct\u00edfera.<\/span><\/p><p><span style=\"font-weight: 400;\">La <\/span><b>venda d&#8217;entrades de concerts<\/b><span style=\"font-weight: 400;\"> tamb\u00e9 es caracteritza per albergar un alt volum d&#8217;usuaris online en pocs minuts. Per aix\u00f2, cal comptar amb una infraestructura potent, que fins i tot generi cues virtuals. Aix\u00ed, s&#8217;aconsegueix un flux eficient d&#8217;usuaris sense arribar a saturar els servidors, alhora que oferim un temps d&#8217;espera m\u00ednim al client.<\/span><\/p><p><span style=\"font-weight: 400;\">Un client que probablement abandonar\u00e0 la p\u00e0gina si no troba un proc\u00e9s de <\/span><b>compra d&#8217;entrades \u00e0gil i sobretot adaptable a dispositius m\u00f2bils<\/b><span style=\"font-weight: 400;\">. Quants cops ens hem desesperat intentant reservar una localitat en un mapa de butaques min\u00fascul des de la pantalla del nostre m\u00f2bil? Aquesta experi\u00e8ncia d\u2019usuari \u00e9s vital, aix\u00ed com facilitar el pagament des del mateix smartphone, per exemple afegint Bizum com a m\u00e8tode de pagament.<\/span><\/p><p><span style=\"font-weight: 400;\">Un altre aspecte que cal tenir en compte \u00e9s la possibilitat i la configuraci\u00f3 del <\/span><a href=\"https:\/\/4tickets.net\/ca\/sistema-cashless-esdeveniments\/\"><b>sistema cashless<\/b><\/a><span style=\"font-weight: 400;\">, ja habitual en esdeveniments musicals a trav\u00e9s de polseres o dispositius externs. Per\u00f2 alguns sistemes de vendes d&#8217;entrades ja ofereixen la possibilitat del sistema cashless sense necessitat de cap suport f\u00edsic, sent aix\u00ed m\u00e9s sostenibles. Un altre punt a analitzar aquest sistema ser\u00e0 el proc\u00e9s de devoluci\u00f3 de l&#8217;import restant als teus clients. En moltes plataformes, la gesti\u00f3 sol ser tediosa, tant per al promotor com per al client final. En altres, en canvi, s&#8217;aconsegueix reduir al m\u00e0xim, amb devolucions massives en nom\u00e9s uns clics. Aconseguir reduir aquest proc\u00e9s tamb\u00e9 ser\u00e0 clau per continuar construint la relaci\u00f3 amb el client.<\/span><\/p><p><span style=\"font-weight: 400;\">Finalment, tamb\u00e9 cal assegurar que la plataforma de ticketing proveeixi d&#8217;un servei postvenda i una atenci\u00f3 al client 24\/7.<\/span><\/p><p>\u00a0<\/p><h2><b>Com vendre entrades online per a esdeveniments<\/b><\/h2><p><span style=\"font-weight: 400;\">Cada sector t\u00e9 la seva idiosincr\u00e0sia per a la venda d&#8217;entrades online. Per aix\u00f2, \u00e9s important primer determinar les teves necessitats i objectius per trobar la <\/span><a href=\"https:\/\/4tickets.net\/ca\/sectors\/\"><b>plataforma de ticketing segons el sector<\/b><\/a><span style=\"font-weight: 400;\"> que desitges. No ser\u00e0 el mateix la <\/span><a href=\"https:\/\/4tickets.net\/ca\/vendre-entrades-fires\/\"><b>gesti\u00f3 d&#8217;entrades per a una fira gastron\u00f2mica<\/b><\/a><span style=\"font-weight: 400;\">, on per exemple prevaldr\u00e0 el sistema cashless per potenciar-ne el consum; el <\/span><a href=\"https:\/\/4tickets.net\/ca\/vendre-entrades-esports\/\"><b>ticketing per a un esdeveniment esportiu<\/b><\/a><span style=\"font-weight: 400;\">, on prevaldr\u00e0 uns controls d&#8217;acc\u00e9s segmentats preparats per a aflu\u00e8ncies massives; o la <\/span><a href=\"https:\/\/4tickets.net\/ca\/vendre-entrades-esdeveniments-congressos-empresa\/\"><b>gesti\u00f3 d\u2019invitacions per a un esdeveniment corporatiu d&#8217;una companyia<\/b><\/a><span style=\"font-weight: 400;\">, on prevaldr\u00e0 una gesti\u00f3 \u00f2ptima i comunicacions personalitzades.<\/span><\/p><p><span style=\"font-weight: 400;\">En aquests casos, sempre ser\u00e0 preferible solucions personalitzades que no plataformes ja preestablertes, amb poc marge per adaptar-se a les necessitats de cada esdeveniment i sector.<\/span><\/p><p>\u00a0<\/p><h2><b>Com comprar entrades sense ser estafat<\/b><\/h2><p><span style=\"font-weight: 400;\">Com a promotor, i tamb\u00e9 com a <\/span><a href=\"https:\/\/4tickets.net\/ca\/5-coses-que-mai-has-teves-entrades\/\"><b>comprador d&#8217;entrades<\/b><\/a><span style=\"font-weight: 400;\">, un altre focus \u00e9s intentar evitar plataformes de revenda d&#8217;entrades. Com a organitzador d&#8217;esdeveniments potser us trobeu amb la situaci\u00f3 de p\u00e0gines de venda d&#8217;entrades no autoritzades que, mitjan\u00e7ant publicitat online a Google Ads, apareix com la primera opci\u00f3 per comprar les entrades del vostre esdeveniment. L&#8217;usuari hi accedeix, compra i el dia de l&#8217;esdeveniment es troba que les entrades no s\u00f3n v\u00e0lides. Sense tenir cap culpa, el client es quedar\u00e0 amb una experi\u00e8ncia molt negativa de tot el proc\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Com evitar-ho? M\u00e9s enll\u00e0 d&#8217;assumptes legals, que poden ser processos lents i complexos, <\/span><b>una soluci\u00f3 r\u00e0pida i efectiva \u00e9s realitzar tu mateix publicitat online a Google<\/b><span style=\"font-weight: 400;\">. Si la campanya est\u00e0 ben configurada, amb la p\u00e0gina de destinaci\u00f3 adequada i tot ben optimitzat, el cost per clic (de les vostres pr\u00f2pies paraules clau del vostre esdeveniment) ser\u00e0 molt econ\u00f2mic. Aix\u00ed, t&#8217;assegurar\u00e0s la primera posici\u00f3 a Google quan un usuari busqui el teu esdeveniment i evitar\u00e0s fugues a altres p\u00e0gines de venda per tenir el control de tot el proc\u00e9s de la venda d&#8217;entrades.<\/span><\/p><p><span style=\"font-weight: 400;\">A l&#8217;hora de gestionar una campanya de publicitat a Google Ads tamb\u00e9 \u00e9s vital configurar les conversions. Quantes entrades s&#8217;han venut de manera directa a trav\u00e9s de la publicitat online? I de manera indirecta (han descobert l\u2019esdeveniment a trav\u00e9s de la publicitat i han acabat comprant dies m\u00e9s tard)? Aix\u00ed podreu calcular el vostre retorn de la inversi\u00f3 i com millorar les campanyes. Moltes plataformes, poc personalitzables, no us permetran afegir cap codi de seguiment, de Google Analytics per exemple, i no podr\u00e0s mesurar res. Per tant, no tindreu les dades de conversions. Per aix\u00f2, \u00e9s important saber si a la p\u00e0gina de venda d&#8217;entrades es pot afegir, per exemple, el teu Google Tag Manager per aix\u00ed personalitzar les etiquetes desitjades, entre d\u2019altres configuracions. Tamb\u00e9 si compteu amb un equip o documentaci\u00f3 de suport per realitzar aquesta configuraci\u00f3, de vegades alguna cosa complexa.<\/span><\/p><p><span style=\"font-weight: 400;\">Si heu arribat fins aqu\u00ed i us interessa un sistema de venda d&#8217;entrades escalable, amb atenci\u00f3 al client 24\/7, amb una gran varietat de serveis complementaris i totalment personalitzable, posa&#8217;t en contacte amb nosaltres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cf5b5 elementor-button-danger elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d9cf5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"mailto:hola@4tickets.cat\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacte<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f5c6c elementor-widget elementor-widget-text-editor\" data-id=\"86f5c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-size: 10px;\">Fotografia: <a href=\"https:\/\/unsplash.com\/es\/@yvettedewit\">Yvette de Wit<\/a>.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00cdndex de continguts Les entrades per a esdeveniments culturals s\u00f3n dels productes m\u00e9s comprats per Internet. Durant el 2022 ho van fer el 59% de compradors en l\u00ednia. Un col\u00b7lectiu que cada any -especialment des del 2020 amb l&#8217;ecommerce aconseguint cotes hist\u00f2riques- creix m\u00e9s, segons l&#8217;Estudi Ecommerce 2022 d&#8217;IAB Spain. \u00c9s a dir, avui dia, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-11362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com vendre entrades per Internet - 4Tickets<\/title>\n<meta name=\"description\" content=\"Existeixen diverses plataformes de venda d&#039;entrades, amb diferents serveis i prestacions per a vendre entrades per Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/com-vendre-entrades-per-internet\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com vendre entrades per Internet - 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