{"id":2107,"date":"2018-05-18T09:14:36","date_gmt":"2018-05-18T09:14:36","guid":{"rendered":"http:\/\/4tickets.cat\/?p=2107"},"modified":"2021-05-03T13:54:28","modified_gmt":"2021-05-03T13:54:28","slug":"radiografia-habits-compra-entrades-teatre","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/radiografia-habits-compra-entrades-teatre\/","title":{"rendered":"Radiografia dels h\u00e0bits de compra d\u2019entrades de teatre"},"content":{"rendered":"<p>La p\u00e8rdua d\u2019espectadors a les sales de teatre preocupa des de fa anys als promotors culturals; les pen\u00faries econ\u00f2miques derivades de la crisi i l\u2019IVA cultural no han ajudat a millorar les expectatives. No obstant aix\u00f2, un cop superats els anys m\u00e9s durs, actualment hi ha molts indicadors que desmenteixen aquesta visi\u00f3 negativa de la situaci\u00f3 de les arts esc\u00e8niques.<\/p>\n<p>En aquest article ens proposem fer una radiografia realista (i, per tant, optimista) del m\u00f3n de l\u2019espectacle, aix\u00ed com dels h\u00e0bits de compra dels espectadors. En la mesura que coneguem millor els gustos del p\u00fablic, detectarem millors oportunitats per <strong>augmentar la venda d\u2019entrades<\/strong>.<\/p>\n<h2><strong>M\u00e9s espectadors a les sales de teatre<\/strong><\/h2>\n<p>Ens centrarem en el pilar m\u00e9s important de qualsevol sala de teatre: el p\u00fablic. <strong>El 43,5% de la poblaci\u00f3 espanyola assisteix a espectacles en directe<\/strong>, segons l\u2019<a href=\"http:\/\/www.mecd.gob.es\/dam\/jcr:0743351b-f2e1-4ca6-98d3-3f8455002c7c\/Principales_Resultados_2017.pdf\">Anuari d\u2019Estad\u00edstiques Culturals 2017<\/a> del Ministeri d\u2019Educaci\u00f3, Cultura i Esports. \u00c9s una xifra semblant a la dels anys de crisi, i lleugerament inferior al 45,5% d\u2019espectadors que hi havia l\u2019any 2007. Aleshores, on \u00e9s la not\u00edcia?<\/p>\n<p>Concretament en el <strong>teatre, que ha anat augmentant el percentatge d\u2019espectadors<\/strong>, passant del 19% l\u2019any 2011 fins al 23,2% actual. D\u2019aquesta manera, la <strong>compra d\u2019entrades per al teatre<\/strong> s\u2019ha igualat a la de concerts de m\u00fasica actual, ja que el 24,5% dels espanyols afirma que assisteix a aquest tipus d\u2019espectacles musicals.<\/p>\n<p>Aquesta tend\u00e8ncia queda corroborada amb les dades que ofereix <a href=\"http:\/\/www.adetca.cat\/media\/docssites\/313ED\/01_059_00042340\/Resum1617_NR.pdf\">l\u2019\u00faltim informe d\u2019ADETCA<\/a> (Associaci\u00f3 d\u2019Empreses de Teatre de Catalunya): a la temporada 2016-2017, va haver-hi <strong>2,54 milions d\u2019espectadors a les sales de teatre catalanes<\/strong>, un 5% m\u00e9s que en el per\u00edode anterior. <strong>Desembre va ser el mes teatral per excel\u00b7l\u00e8ncia<\/strong>, entre altres raons per l\u2019impuls que van aportar les tres obres m\u00e9s taquilleres de Barcelona: <em>Gente Bien<\/em>, <em>Scaramouche<\/em> i <em>Priscilla<\/em>, totes elles vinculades al g\u00e8nere musical.<\/p>\n<p>Insistint en aquesta tend\u00e8ncia ascendent, la Fundaci\u00f3 SGAE reconeix que <strong>la recaptaci\u00f3 en les arts esc\u00e8niques espanyoles ha augmentat un 4%<\/strong> fins assolir els 229,7 milions d\u2019euros l\u2019any 2016. <strong>Madrid, Catalunya i Val\u00e8ncia han concentrat sis de cada deu entrades venudes<\/strong>.<\/p>\n<p>No obstant aix\u00f2, l\u2019<a href=\"http:\/\/www.anuariossgae.com\/anuario2017\/home.html\"><em>Anuari SGAE 2017 de les Arts Esc\u00e8niques, Musicals i Audiovisuals<\/em><\/a> matisa aquesta visi\u00f3 optimista i calcula que l\u2019aflu\u00e8ncia a les sales de teatre l\u2019any 2016 va ser de 13,53 milions d\u2019espectadors, xifres pr\u00e0cticament calcades a les de l\u2019any anterior (13,57 milions), per\u00f2 inferiors a les d\u2019abans de la crisi.<\/p>\n<p>Arribats a aquest punt ens preguntem: els motius econ\u00f2mics allunyen els espectadors de les sales de teatre? L\u2019Observatori Social de La Caixa ha intentat donar resposta a aquesta q\u00fcesti\u00f3 en l\u2019estudi <a href=\"https:\/\/observatoriosociallacaixa.org\/ca\/\/-\/el-consumo-cultural_cuestion-de-gusto-o-de-precio\"><em>El consum cultural: q\u00fcesti\u00f3 de gust, o de preu?<\/em><\/a> L\u2019informe conclou que <strong>\u00e9s la manca d\u2019inter\u00e8s, relacionada amb una menor educaci\u00f3 del gust cultural, la principal barrera a l\u2019hora d\u2019omplir les sales d\u2019espectacles<\/strong>, per davant dels motius econ\u00f2mics.<\/p>\n<h2><strong>Nous h\u00e0bits de compra d\u2019entrades<\/strong><\/h2>\n<p>Un cap\u00edtol a part mereixen els nous h\u00e0bits de compra dels espectadors, ja que l\u2019<strong>adquisici\u00f3 de tickets online <\/strong>s\u2019ha consolidat com una opci\u00f3 immediata, c\u00f2moda, segura i econ\u00f2mica per <strong>aconseguir entrades per a una obra de teatre o concert<\/strong>.<\/p>\n<p>En relaci\u00f3 amb aix\u00f2, <strong>oci i cultura conformen el segon sector en el qual \u00e9s m\u00e9s com\u00fa realitzar compres online<\/strong>. Aix\u00ed ho indica l\u2019<a href=\"https:\/\/iabspain.es\/wp-content\/uploads\/estudio-ecommerce-iab-2017_vpublica.pdf\"><em>Estudi Anual d\u2019eCommerce 2017<\/em><\/a> d\u2019IAB Spain, que situa l\u2019\u00e0mbit dels viatges com el m\u00e9s propici per al comer\u00e7 electr\u00f2nic.<\/p>\n<p>En aquest sentit, podem dir que l\u2019eclosi\u00f3 de <strong>plataformes de venda online de tickets<\/strong> ha contribu\u00eft a dinamitzar el sector de l\u2019espectacle i apropar-lo a la poblaci\u00f3 m\u00e9s jove. L\u2019ordinador i l\u2019<em>smartphone<\/em> no nom\u00e9s faciliten l\u2019acte de compra en si, sin\u00f3 tamb\u00e9 la comparaci\u00f3 de promocions i descomptes, aix\u00ed com la cerca d\u2019informaci\u00f3 i ressenyes d\u2019obres de teatre.<\/p>\n<p>A 4Tickets ajudem els promotors culturals i organitzadors d\u2019espectacles en tot el proc\u00e9s de <strong>venda de tickets online<\/strong> i <strong>gesti\u00f3 d\u2019entrades<\/strong> per tal d\u2019assegurar una bona experi\u00e8ncia de compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compra d&#8217;entrades online s&#8217;ha consolidat com una opci\u00f3 immediata, c\u00f2moda, segura i econ\u00f2mica per als espectadors de teatre.<\/p>\n","protected":false},"author":2,"featured_media":2104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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