{"id":4716,"date":"2019-03-25T17:09:52","date_gmt":"2019-03-25T17:09:52","guid":{"rendered":"http:\/\/4tickets.cat\/?p=4716"},"modified":"2021-06-02T08:51:01","modified_gmt":"2021-06-02T08:51:01","slug":"dani-angles-onyric-en-el-mon-del-teatre-no-hi-ha-por-a-les-noves-tecnologies","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/dani-angles-onyric-en-el-mon-del-teatre-no-hi-ha-por-a-les-noves-tecnologies\/","title":{"rendered":"Dani Angl\u00e8s (Onyric): \u201cEn el m\u00f3n del teatre no hi ha por a les noves tecnologies\u201d"},"content":{"rendered":"

Onyric, \u2018La casa del musical\u2019, \u00e9s el rac\u00f3 ubicat al teatre Condal de Barcelona que acull tots els amants del teatre i combina la interpretaci\u00f3, el cant i la coreografia. Amb aquest projecte, el Condal es transforma oferint a l\u2019espectador dues sales amb propostes molt diferenciades. Onyric es troba entre la realitat i els somnis; un cop d\u2019ull a la programaci\u00f3 en aquesta segona part de la temporada (Rent<\/em>, Broadway a capella<\/em>, Impro Side Story<\/em>, Aladdin: #ThePopMusical<\/em>, Mariona Castillo: Bis a bis<\/em>, Venidos a menos<\/em>, etc.) evidencia la voluntat d\u2019aquesta aposta teatral de trencar les barreres del g\u00e8nere i atraure, fins i tot, aquelles persones que no solen freq\u00fcentar els patis de butaques. Els espectadors que vulguin anar m\u00e9s enll\u00e0 i con\u00e8ixer tots els detalls de les noves obres, poden convertir-se en Dreamers<\/em> <\/a>per gaudir d\u2019avantatges exclusius.<\/p>\n

Despr\u00e9s de presentar aquest segon semestre del curs 2018\/2019, el director d\u2019Onyric, Dani Angl\u00e8s, ens explica per qu\u00e8 Barcelona \u00e9s una ciutat de musicals i quin paper tindr\u00e0 la tecnologia en els espectacles que han de venir.<\/p>\n

– Barcelona \u00e9s, o pot ser, una ciutat de musicals?<\/strong><\/h4>\n

– Barcelona no \u00e9s ni ser\u00e0 mai Londres o Nova York, per\u00f2 t\u00e9 una relaci\u00f3 meravellosa amb els musicals. De fet, gran part del p\u00fablic que tenim ha viscut la seva primera experi\u00e8ncia teatral amb un musical. Hi ha generacions sortides de Mar i cel<\/em> o d\u2019El somni de Mozart<\/em>. \u00c9s gent que va veure aquells espectacles quan era molt jove i va quedar tan atrapada que ha seguit anant al teatre tota la vida. Per tant, crec que la relaci\u00f3 amb el g\u00e8nere \u00e9s molt forta. La majoria del talent surt d\u2019aqu\u00ed i, de fet, si mires els repartiments de Madrid, trobes professionals catalans a tot arreu. A Barcelona hi ha moltes escoles, molta formaci\u00f3 i molt nivell.<\/p>\n

– Destacaries alguna particularitat del teatre musical a Barcelona?<\/strong><\/h4>\n

– Ara mateix no tenim les grans produccions que hi ha a Madrid, orientades al turisme estatal. En canvi, tenim una ind\u00fastria m\u00e9s creativa, \u00e0gil i din\u00e0mica. Des del meu punt de vista, \u00e9s una ind\u00fastria molt contempor\u00e0nia i potent.<\/p>\n

– Com es porten els espectacles de petit i de gran format?<\/strong><\/h4>\n

– Crec que els dos extrems conviuen molt b\u00e9 i amb naturalitat. Les sales petites constitueixen el circuit m\u00e9s off<\/em>, m\u00e9s alternatiu o de proximitat, com ara li diuen. Es dirigeix a espectadors que busquen coses espec\u00edfiques. Contr\u00e0riament, el que es fa als teatres grans \u00e9s m\u00e9s mainstream<\/em> i est\u00e0 destinat a un p\u00fablic que possiblement assisteix menys vegades al teatre durant l\u2019any. En el nostre cas, programem tant un espai de cinquanta localitats com \u00e9s el Club Onyric, com una sala de set-centes persones. Fem propostes molt diferents que es complementen.<\/p>\n

– No hi ha dubte que Onyric \u00e9s per a somiadors. Ara b\u00e9, en la gesti\u00f3 d\u2019aquest projecte art\u00edstic segur que hi ha grans dosis de realisme. Qu\u00e8 has apr\u00e8s de la gesti\u00f3 d\u2019un projecte teatral?<\/strong><\/h4>\n

– Considero que encara estic aprenent. Evidentment, hi ha moltes q\u00fcestions t\u00e8cniques, per\u00f2 el m\u00e9s important per a mi en qualsevol feina \u00e9s l\u2019equip, el fet de tenir les millors persones possibles a cada lloc. Quan tens un c\u00e0rrec de responsabilitat visible com \u00e9s el meu, el m\u00e9s important \u00e9s que tothom pugui fer b\u00e9 la seva feina. Per tant, cal treballar curosament i detingudament la din\u00e0mica d\u2019equip.<\/p>\n

\"Teatre
Teatre Onyric<\/figcaption><\/figure>\n

– Com es pot innovar en l\u2019\u00e0mbit teatral?<\/strong><\/h4>\n

– La part art\u00edstica, per sort, \u00e9s impossible de tecnificar. Si sab\u00e9ssim la f\u00f3rmula per encertar-la cont\u00ednuament, tots els teatres estarien sempre plens. El mateix passa amb les majors<\/em>: si tinguessin una recepta, cap pel\u00b7l\u00edcula seria un frac\u00e0s, les discogr\u00e0fiques no traurien cap disc que no fos un \u00e8xit, etc. Per tant, hi ha un component art\u00edstic a l\u2019hora de decidir qu\u00e8 proposes, com ho proposes i quan ho proposes. A vegades \u00e9s una suma de les tres coses. Tot plegat \u00e9s molt intu\u00eftiu, molt de cor. I \u00e9s cert que intentem detectar patrons, inquietuds, tend\u00e8ncies i estats d\u2019\u00e0nim per encaixar amb el moment en qu\u00e8 vivim, per\u00f2 al final tot \u00e9s molt ambigu i la incertesa domina la innovaci\u00f3 teatral.<\/p>\n

– Quin balan\u00e7 fas del primer semestre de la temporada?<\/strong><\/h4>\n

– Ha estat apassionant. La meva hiperactivitat s\u2019ha reflectit en la quantitat de coses que hem programat i en la varietat de propostes. Hem tocat moltes tecles i hem rebut espectadors de molts tipus. No \u00e9s el mateix el p\u00fablic que ha vingut a veure Impro Side Story<\/em>, el Mag Lari <\/em>o Fun Home<\/em>, que el p\u00fablic que ve als concerts de Bernstein, i aix\u00f2 \u00e9s brutal. M\u2019agrada que el teatre sigui un espai de trobada.<\/p>\n

– Aquesta \u00e9s un de les raons de ser d\u2019Onyric?<\/strong><\/h4>\n

Un dels meus objectius \u00e9s ampliar el nombre de gent de Barcelona que va al teatre. Podem aspirar a tenir m\u00e9s p\u00fablic del que tenim. Per alguna ra\u00f3, hi ha un munt de gent que no se sent interpel\u00b7lada i considera que el que passa als teatres no va amb ella. M\u2019agradaria guanyar l\u2019inter\u00e8s de tota aquesta gent.<\/p>\n

– La vostra proposta a Onyric passa per generar una comunitat d\u2019amants dels musicals. Com pot fidelitzar el seu p\u00fablic una sala de teatre?<\/strong><\/h4>\n

– El m\u00e9s important que estem fent en aquests moments per fidelitzar el p\u00fablic \u00e9s el projecte dels \u2018dreamers<\/em>\u2019, que inclou un grup de persones que paguen una quota anual simb\u00f2lica de 42 euros i es converteixen en els nostres principals prescriptors. Tenen acc\u00e9s a molta informaci\u00f3 relativa a noves propostes abans que la resta d\u2019espectadors, poden assistir a assajos i presentacions i tenen descomptes exclusius. S\u00f3n, per tant, 100% c\u00f2mplices del nostre projecte.<\/p>\n

– Pel que fa a la promoci\u00f3, quin s\u00f3n els canals que us donen millors resultats?<\/strong><\/h4>\n

– Hi ha quatre grans vies: el boca-orella, \u00e9s a dir, la prescripci\u00f3 que fan els mateixos espectadors a partir del que han vist; la publicitat online i offline, i la premsa, que permet explicar d\u2019una manera m\u00e9s extensa tot el que fem, aix\u00ed com apar\u00e8ixer en entrevistes i reportatges. El retorn de la publicitat online resulta una mica m\u00e9s f\u00e0cil de mesurar que la resta d\u2019opcions, per\u00f2 tots els canals funcionen en sinergia i \u00e9s molt dif\u00edcil detectar quins s\u00f3n els que aporten m\u00e9s resultats. S\u00ed que \u00e9s cert que en algunes ocasions hem intu\u00eft d\u2019on venien les visites: per exemple, vam programar l\u2019Impro Side Story <\/em>un dijous a la nit i poc despr\u00e9s de publicar-lo al web vam veure que estaven totes les entrades exhaurides i no hav\u00edem invertit res per promocionar-lo. Aleshores \u00e9s obvi pensar que el boca-orella \u00e9s el que va funcionant millor.<\/p>\n

– Com creus que 4Tickets es pot implicar en el vostre projecte?<\/strong><\/h4>\n

– Jo crec que la import\u00e0ncia recau en la construcci\u00f3 d\u2019una relaci\u00f3 que sigui \u00fanica, espec\u00edfica i personalitzada amb el nostre projecte teatral. El que m\u00e9s ens pot ajudar \u00e9s que entengueu qu\u00e8 \u00e9s i qu\u00e8 fa Onyric. Encara que formem part d\u2019un mateix grup de teatres, cada sala \u00e9s molt diferent. No s\u2019ha d\u2019aplicar el mateix patr\u00f3 en tots els casos, sin\u00f3 identificar les difer\u00e8ncies i plasmar-les a l\u2019hora de comunicar-nos amb l\u2019espectador, de transmetre la imatge del teatre i de construir l\u2019experi\u00e8ncia de l\u2019usuari en la compra d\u2019entrades.<\/p>\n

– Creus que el teatre i les noves tecnologies van de la m\u00e0?<\/strong><\/h4>\n

– S\u00ed, i tenen un llarg cam\u00ed per rec\u00f3rrer. El que m\u2019entusiasma \u00e9s que en el m\u00f3n del teatre no hi ha por a aquest recorregut. \u00c9s diferent en el cas del m\u00f3n audiovisual, ja que les noves tecnologies permeten viure a casa la mateixa experi\u00e8ncia que al cinema, i aix\u00f2 li pot fer perdre p\u00fablic. En el cas del teatre, ning\u00fa podr\u00e0 gaudir-lo si no va a una sala, ja que aix\u00f2 s\u2019ha de viure en persona. Mai es podr\u00e0 suplir el fet d\u2019estar davant d\u2019alg\u00fa que actua en directe. S\u00f3n moltes les opcions i oportunitats que s\u2019aniran dinamitzant amb el temps gr\u00e0cies a les noves tecnologies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevistem Dani Angl\u00e8s, director d’Onyric, rac\u00f3 ubicat al teatre Condal de Barcelona que acull tots els amants del teatre i combina la interpretaci\u00f3, el cant i la coreografia. Amb aquest projecte, el Condal es transforma oferint a l\u2019espectador dues sales amb propostes molt diferenciades.<\/p>\n","protected":false},"author":2,"featured_media":4731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-4716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"\nDani Angl\u00e8s (Onyric): \u201cEn el m\u00f3n del teatre no hi ha por a les noves tecnologies\u201d - 4Tickets<\/title>\n<meta name=\"description\" content=\"Entrevistem Dani Angl\u00e8s, director d'Onyric, rac\u00f3 ubicat al teatre Condal de Barcelona que acull els amants del teatre i combina interpretaci\u00f3, cant i coreo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/dani-angles-onyric-en-el-mon-del-teatre-no-hi-ha-por-a-les-noves-tecnologies\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dani Angl\u00e8s (Onyric): \u201cEn el m\u00f3n del teatre no hi ha por a les noves tecnologies\u201d - 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