{"id":5315,"date":"2020-04-28T09:36:38","date_gmt":"2020-04-28T09:36:38","guid":{"rendered":"http:\/\/4tickets.cat\/?p=5315"},"modified":"2021-06-02T08:38:25","modified_gmt":"2021-06-02T08:38:25","slug":"recuperacio-sector-cultural","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/","title":{"rendered":"La recuperaci\u00f3 del sector cultural pot comen\u00e7ar avui"},"content":{"rendered":"\r\n<p>Anul\u00b7laci\u00f3, cancel\u00b7laci\u00f3 i tancament s&#8217;han convertit en paraules massa habituals en el m\u00f3n de l&#8217;espectacle i dels esdeveniments a causa del virus Covid-19. En aquest post volem parlar de la recuperaci\u00f3 del sector cultural introduint altres termes: an\u00e0lisi, millora i fidelitzaci\u00f3.<\/p>\r\n\r\n\r\n\r\n<p>Avui no volem centrar-nos en les dificultats (ja les hem analitzat en un post anterior), sin\u00f3 que volem comen\u00e7ar a parlar de la remuntada. No sabem quant durar\u00e0 l&#8217;emerg\u00e8ncia sanit\u00e0ria, quan podrem reobrir les sales i quines mesures higi\u00e8niques i de seguretat haurem de prendre.<\/p>\r\n\r\n\r\n\r\n<p><strong>El que s\u00ed que sabem \u00e9s que la recuperaci\u00f3 en el sector dels esdeveniments culturals arribar\u00e0.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>I qu\u00e8 succeir\u00e0 el dia que tornem a la casella de sortida? La sensaci\u00f3 ser\u00e0 semblant a l&#8217;inici de la temporada despr\u00e9s d&#8217;un descans m\u00e9s llarg del normal. Ser\u00e0 el moment de posar a treballar tot el que h\u00e0gim posat a punt durant la hibernaci\u00f3 i d&#8217;avaluar el seu rendiment.<\/p>\r\n\r\n\r\n\r\n<p>Si aprofitem el llarg entreacte que ens ha imposat la situaci\u00f3 sanit\u00e0ria per refor\u00e7ar les bases del nostre projecte (activitat essencial per a la qual no trobem temps durant el dia a dia de la temporada), la remuntada ser\u00e0 m\u00e9s s\u00f2lida.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>3 estrat\u00e8gies per comen\u00e7ar la recuperaci\u00f3 del sector cultural<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Com comen\u00e7ar la recuperaci\u00f3 del sector cultural? Ens centrarem en aquelles tasques que estan a les nostres mans a dia d\u2019avui, que s\u00f3n moltes. El que necessitem per dur-les a terme \u00e9s temps, i aix\u00f2 \u00e9s quelcom que ara tenim fins i tot en exc\u00e9s. O sigui que posem-hi fil a l\u2019agulla!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>An\u00e0lisi<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>No perqu\u00e8 sigui obvi podem oblidar la import\u00e0ncia de posar ordre en els recursos que tenim a la nostra disposici\u00f3, els esdeveniments que s&#8217;han anul\u00b7lat o ajornat i volem recuperar, les eines de gesti\u00f3 que ens funcionen i les que podr\u00edem millorar o substituir, etc.<\/p>\r\n\r\n\r\n\r\n<p>Potser el Covid-19 ha posat en evid\u00e8ncia algunes mancances de la teva companyia o ha fet relluir actius que fins ara no tenien el protagonisme que mereixien. Et llancem algunes preguntes que podries analitzar durant aquestes setmanes, perqu\u00e8 avaluar l&#8217;estat actual \u00e9s essencial per implementar millores:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Est\u00e0s present a les xarxes socials on es troba el teu p\u00fablic?<\/strong> No nom\u00e9s \u00e9s necessari comptar amb perfils en aquests canals, sin\u00f3 tamb\u00e9 nodrir-los d&#8217;un contingut coherent amb la teva marca cultural, que sigui \u00fatil i alhora entretingut per als teus espectadors.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Comptes amb canals fluids de comunicaci\u00f3 amb el teu p\u00fablic?<\/strong> Xarxes socials, <em>Newsletter<\/em>, p\u00e0gina web, premsa, publicitat online o en paper, etc. Val la pena quantificar el retorn de la inversi\u00f3 que t&#8217;ha aportat cada canal, perqu\u00e8 d&#8217;aquesta manera podr\u00e0s optimitzar el teu pressupost en la promoci\u00f3 d&#8217;esdeveniments i espectacles i la consolidaci\u00f3 de la teva marca com a promotor cultural.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Comptes amb una eina de <em>ticketing<\/em> que et faciliti la gesti\u00f3 d&#8217;entrades al teu propi web i a les plataformes promocionals?<\/strong> Una eina personalitzada d\u2019<em>e-ticketing <\/em>et permetr\u00e0 recollir dades b\u00e0siques del teu p\u00fablic, com el seu correu electr\u00f2nic, gr\u00e0cies al qual podr\u00e0s mantenir-hi el contacte per informar-lo de nous esdeveniments i afermar una relaci\u00f3 de llarg recorregut.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Coneixes prou els teus espectadors?<\/strong> Satisfer els gustos i necessitats dels teus espectadors \u00e9s la millor recepta per tornar amb for\u00e7a despr\u00e9s de la crisi del Coronavirus. Per aix\u00f2 \u00e9s m\u00e9s necessari que mai que analitzis el teu p\u00fablic. \u00c9s el que est\u00e0 fent la banda revelaci\u00f3 de la quarantena, <a href=\"https:\/\/es.stayhomas.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Stay Homas (s'obre en una nova pestanya)\">Stay Homas<\/a>, que compon can\u00e7ons en un balc\u00f3 de Barcelona i que va llan\u00e7ar una enquesta a trav\u00e9s de la seva p\u00e0gina web preguntant en quina ciutat volien els seus fans que organitz\u00e9s un concert una vegada acabessin les restriccions per la pand\u00e8mia. A 4Tickets et podem ajudar a organitzar enquestes als teus seguidors per con\u00e8ixer la seva opini\u00f3 i, d&#8217;aquesta manera, millorar i optimitzar la teva oferta teatral i de serveis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Qu\u00e8 est\u00e0 fent la teva compet\u00e8ncia?<\/strong> Mirar de re\u00fcll qu\u00e8 estan fent o qu\u00e8 han fet altres empreses culturals i d&#8217;esdeveniments pot ser una font d&#8217;enriquiment i un disparador d&#8217;idees per detectar tend\u00e8ncies i evolucionar. Fer un monitoratge de les seves xarxes socials \u00e9s una bona manera de comen\u00e7ar aquest estudi de mercat.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Aquestes s\u00f3n nom\u00e9s algunes de les preguntes que pots intentar contestar durant l&#8217;estat d&#8217;alarma per aixecar el tel\u00f3 amb forces renovades, per\u00f2 hi ha moltes altres que et poden ajudar a superar la situaci\u00f3 actual. <a href=\"https:\/\/4tickets.net\/ca\/contacte\/\">Vols que t&#8217;ajudem?<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Millores<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>L&#8217;an\u00e0lisi de la situaci\u00f3 actual hauria de plasmar-se en unes pautes de millora que pots comen\u00e7ar a desenvolupar pel teu compte o amb l&#8217;ajuda de <em>partners<\/em> especialitzats com nosaltres. Et proposem una bateria de millores que t&#8217;orientaran a oferir un servei m\u00e9s atractiu i augmentar la venda de tickets:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Optimitza el <strong>posicionament SEO<\/strong> de la teva p\u00e0gina web partint d&#8217;una auditoria pr\u00e8via, treballant elements com els enlla\u00e7os externs i interns, el pes de les imatges, les <em>meta-descriptions<\/em>, l&#8217;\u00fas de paraules clau, etc.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ent\u00e9n el <strong>comportament dels teus usuaris al web<\/strong> a trav\u00e9s de les aplicacions d&#8217;an\u00e0lisi i els mapes de calor. Nom\u00e9s aix\u00ed descobrir\u00e0s quins recorreguts fan pels diferents apartats del portal i si aquests estan ben estructurats per desembocar de manera natural a la p\u00e0gina de reserves.\u00a0\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Digitalitza el teu recinte<\/strong> per tenir control en temps real de l&#8217;ocupaci\u00f3 de les butaques.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Actualitza l&#8217;<strong>estrat\u00e8gia de preus<\/strong> de la teva sala de teatre.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Configura nous canals promocionals<\/strong> en els quals donar visibilitat als teus esdeveniments.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Perfecciona les <strong>vies de contacte<\/strong> que et permeten estar prop de l&#8217;espectador. Potser un canal de Whatsapp o un chatbot poden ser formes innovadores d&#8217;aconseguir una major connexi\u00f3 amb el p\u00fablic.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Elabora una estrat\u00e8gia de continguts<\/strong>: a trav\u00e9s de blog, xarxes socials, <em>newsletters<\/em> exclusius o v\u00eddeos, pots mantenir informats els teus espectadors m\u00e9s fidels, amb entrevistes, curiositats del m\u00f3n de l&#8217;espectacle, enregistraments d&#8217;esdeveniments i obres de teatre, jocs interactius i molt m\u00e9s. El m\u00f3n de l&#8217;espectacle est\u00e0 ple d&#8217;hist\u00f2ries, qui millor que els seus protagonistes per a explicar-les! A m\u00e9s, cal tenir en compte que durant el confinament la gent passa m\u00e9s temps que mai davant les pantalles; \u00e9s una oportunitat que els promotors culturals no haurien de desaprofitar.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Fidelitzaci\u00f3<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Que els assistents a esdeveniments en l&#8217;era posterior al Covid-19 tri\u00efn les teves propostes dep\u00e8n d&#8217;un recorregut que t\u00e9 diverses fases. Val la pena treballar-les totes des del punt de vista del m\u00e0rqueting online per aconseguir augmentar la venda d&#8217;entrades:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Captaci\u00f3:<\/strong> anuncis en xarxes socials i Google, campanyes de mail, SEO\u2026 Moltes eines ens permeten captar l&#8217;atenci\u00f3 d&#8217;un possible espectador o assistent al teu esdeveniment.<\/li>\r\n<li><strong>Conversi\u00f3:<\/strong> has d&#8217;oferir una primera impressi\u00f3 perfecta al teu web i a la teva plataforma online de venda de <em>tickets<\/em> per convertir els possibles clients que arribin a tu.<\/li>\r\n<li><strong>Fidelitzaci\u00f3:<\/strong> amb els continguts, les xarxes socials, l&#8217;atenci\u00f3 al p\u00fablic i la cerca de feedback per millorar la teva oferta, far\u00e0s m\u00e9s estreta la relaci\u00f3 amb la teva comunitat.<\/li>\r\n<li><strong>An\u00e0lisi:<\/strong> diferents indicadors com visitants al web, interaccions i <em>engagement<\/em> a xarxes socials, i venda d&#8217;entrades et serviran per identificar les fortaleses i febleses de la teva estrat\u00e8gia de fidelitzaci\u00f3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Vols que t&#8217;ajudem a posar en marxa una estrat\u00e8gia de remuntada post Coronavirus?<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/4tickets.net\/ca\/contacte\/\">Contacta amb 4Tickets!<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Anul\u00b7laci\u00f3, cancel\u00b7laci\u00f3 i tancament s&#8217;han convertit en paraules massa habituals en el m\u00f3n de l&#8217;espectacle i dels esdeveniments a causa del virus Covid-19. En aquest post volem parlar de la recuperaci\u00f3 del sector cultural introduint altres termes: an\u00e0lisi, millora i fidelitzaci\u00f3. Avui no volem centrar-nos en les dificultats (ja les hem analitzat en un post [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La recuperaci\u00f3 del sector cultural pot comen\u00e7ar avui - 4Tickets<\/title>\n<meta name=\"description\" content=\"Estrat\u00e8gies per comen\u00e7ar la recuperaci\u00f3 del sector cultural, aprofitant l&#039;entreacte imposat pel Covid-19, i perqu\u00e8 la remuntada sigui m\u00e9s s\u00f2lida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La recuperaci\u00f3 del sector cultural pot comen\u00e7ar avui - 4Tickets\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e8gies per comen\u00e7ar la recuperaci\u00f3 del sector cultural, aprofitant l&#039;entreacte imposat pel Covid-19, i perqu\u00e8 la remuntada sigui m\u00e9s s\u00f2lida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/\" \/>\n<meta property=\"og:site_name\" content=\"4Tickets\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T09:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T08:38:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4tickets.net\/wp-content\/uploads\/2020\/04\/recuperacio-sector-cultural.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"4Tickets\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"4Tickets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/\"},\"author\":{\"name\":\"4Tickets\",\"@id\":\"https:\/\/4tickets.net\/ca\/#\/schema\/person\/7573195751a64394798260ad5fbb769f\"},\"headline\":\"La recuperaci\u00f3 del sector cultural pot comen\u00e7ar avui\",\"datePublished\":\"2020-04-28T09:36:38+00:00\",\"dateModified\":\"2021-06-02T08:38:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/\"},\"wordCount\":1315,\"image\":{\"@id\":\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/4tickets.net\/wp-content\/uploads\/2020\/04\/recuperacio-sector-cultural.jpg\",\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/\",\"url\":\"https:\/\/4tickets.net\/ca\/recuperacio-sector-cultural\/\",\"name\":\"La recuperaci\u00f3 del sector cultural pot comen\u00e7ar avui - 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