{"id":5338,"date":"2020-05-07T08:31:16","date_gmt":"2020-05-07T08:31:16","guid":{"rendered":"http:\/\/4tickets.cat\/?p=5338"},"modified":"2021-06-02T08:37:36","modified_gmt":"2021-06-02T08:37:36","slug":"impulsa-venda-entrades-espectacles-confinament","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/impulsa-venda-entrades-espectacles-confinament\/","title":{"rendered":"Es pot impulsar la venda d’entrades d\u2019espectacles durant el Covid-19?"},"content":{"rendered":"\r\n

El pla de desescalada del confinament anunciat pel Govern situa a finals de maig l’inici de la fase dos, que permetr\u00e0 la reobertura de les sales de teatre, auditoris i altres espais culturals sempre que se segueixin unes mesures de prevenci\u00f3 davant el Covid-19: limitar l’aforament a un ter\u00e7 de la capacitat total i preassignar les butaques per garantir la dist\u00e0ncia de seguretat entre els espectadors.<\/p>\r\n\r\n\r\n\r\n

En aquesta prova tan dura per a la liquiditat i rendibilitat del sector cultural, a 4Tickets insistim que el principal valor a preservar \u00e9s la fidelitat de l’espectador<\/strong>. A ell ens devem tots els qui formem part del m\u00f3n de l’espectacle.<\/p>\r\n\r\n\r\n\r\n

Per aix\u00f2 \u00e9s tan important brindar als espectadors una atenci\u00f3 postvenda impecable<\/strong>. Cal recon\u00e8ixer que el Coronavirus ens ho ha posat dif\u00edcil per la gran quantitat d’espectacles cancel\u00b7lats, que ha multiplicat les peticions de canvi o devoluci\u00f3 d’entrades.<\/p>\r\n\r\n\r\n\r\n

Com en el millor combat de judo, a 4Tickets hem donat la volta a les dificultats per convertir-les en oportunitats de futur per als promotors culturals.<\/p>\r\n\r\n\r\n\r\n

6 formes d’impulsar la venda d’entrades a espectacles durant el Covid-19<\/strong><\/h2>\r\n\r\n\r\n\r\n

Avui volem compartir sis propostes que hem elaborat per mantenir els ingressos i no perdre el valor de les entrades ja venudes:<\/p>\r\n\r\n\r\n\r\n

1. Tiquet intercanviable per entrades:<\/strong> en adquirir aquest tiquet per a futurs espectacles, el comprador podr\u00e0 assistir a tantes obres com el promotor cultural hagi fixat. Per a l’espectador \u00e9s una bona forma d’aconseguir entrades a un preu segurament m\u00e9s econ\u00f2mic i de donar suport a la seva sala cultural preferida. Per al promotor cultural, suposa l’oportunitat d’aconseguir ingressos en poc temps, ja que 4Tickets pot gestionar el llan\u00e7ament del tiquet en pocs dies. Un cas d’\u00e8xit ha estat el de Grup Focus, que ha llan\u00e7at el “Tiquet confian\u00e7a<\/a>“: Entrades bescanviables per a qualsevol espectacle, en qualsevol data i en qualsevol dels seus teatres un cop reoberts. Un altre exemple ha estat el de Pentaci\u00f3n Espect\u00e1culos amb els seus abonaments “Volveremos al teatro<\/a>” o tamb\u00e9 el del Teatre Tantarantana i la proposta “Teatre de el futur<\/a>“.<\/p>\r\n\r\n\r\n\r\n

2. Tiquet intercanviable per un valor monetari:<\/strong> en aquest cas, el val no inclou un nombre espec\u00edfic d’entrades, sin\u00f3 que t\u00e9 un valor econ\u00f2mic que podr\u00e0 destinar-se a la reserva d’entrades en un futur. Aquest sistema \u00e9s molt similar al dels codis de descompte, de manera que l’espectador ja est\u00e0 familiaritzat amb el proc\u00e9s de compra.<\/p>\r\n\r\n\r\n\r\n

3. Convertir les compres d’espectacles anul\u00b7lats en codis de descompte:<\/strong> cada codi t\u00e9 el valor de la compra anterior i l’espectador podr\u00e0 fer-lo servir en futures funcions. D’aquesta manera, el promotor mant\u00e9 la liquiditat, ja que no ha de tornar els imports. Un exemple ha estat tamb\u00e9 el de Pentaci\u00f3n Espect\u00e1culos, que va convertir compres de l’espectacle cancel\u00b7lat ‘Cinco horas con Mario<\/a><\/em>‘ en codis de descompte per a la propera temporada.<\/p>\r\n\r\n\r\n\r\n

4. Premiar els millors espectadors amb entrades VIP:<\/strong> segur que els clients que van reservar m\u00e9s tiquets durant l’\u00faltima temporada estaran encantats d’accedir a les teves instal\u00b7lacions amb certs avantatges exclusius, oi? A 4Tickets t’ajudem a generar codis VIP o invitacions per als espectadors m\u00e9s fidels. Una forma atractiva d’estr\u00e8nyer lla\u00e7os amb el teu p\u00fablic per quan reprenguis l’activitat!<\/p>\r\n\r\n\r\n\r\n

5. Micromecenatge teatral:<\/strong> t’ajudem a crear una campanya per rebre donacions dels seguidors de la teva sala cultural. D’aquesta manera incentivar\u00e0s la recaptaci\u00f3 a canvi d’oferir als teus col\u00b7laboradors beneficis extra, com v\u00eddeos en exclusiva o una trobada amb l’elenc de futures funcions.<\/p>\r\n\r\n\r\n\r\n

6. Streaming<\/em> solidari:<\/strong> dona suport a una causa justa a trav\u00e9s de l’espectacle via streaming<\/em>! T’ajudem a generar una acci\u00f3 els beneficis de la qual aniran destinats a l’associaci\u00f3 que tri\u00efs.<\/p>\r\n\r\n\r\n\r\n

Si necessites assessorament per seguir fomentant la venda d’entrades tot i el Covid-19, o si vols que t’ajudem a implementar en el teu recinte la limitaci\u00f3 del 30% de l’aforament, posa’t en contacte amb l’equip de 4Tickets!<\/strong><\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

El pla de desescalada del confinament anunciat pel Govern situa a finals de maig l’inici de la fase dos, que permetr\u00e0 la reobertura de les sales de teatre, auditoris i altres espais culturals sempre que se segueixin unes mesures de prevenci\u00f3 davant el Covid-19: limitar l’aforament a un ter\u00e7 de la capacitat total i preassignar […]<\/p>\n","protected":false},"author":2,"featured_media":5339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nEs pot impulsar la venda d'entrades d\u2019espectacles durant el Covid-19?<\/title>\n<meta name=\"description\" content=\"6 formes d'impulsar la venda d'entrades a espectacles durant el Covid-19 que donen la volta a les adversitats per convertir-les en oportunitats.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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