{"id":5617,"date":"2021-03-25T11:19:52","date_gmt":"2021-03-25T11:19:52","guid":{"rendered":"https:\/\/4tickets.cat\/?p=5617"},"modified":"2023-01-18T10:31:49","modified_gmt":"2023-01-18T10:31:49","slug":"enquestes-satisfaccio-automatitzades-esdeveniments","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/enquestes-satisfaccio-automatitzades-esdeveniments\/","title":{"rendered":"Com enquestar els espectadors per millorar la teva oferta d&#8217;esdeveniments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5617\" class=\"elementor elementor-5617 elementor-5606\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a54caf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61a54caf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f783be\" data-id=\"57f783be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b26e5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e4b26e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.articles-relacionats, .4T&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No s&#039;ha trobat cap encap\\u00e7alament en aquesta p\\u00e0gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndex de continguts\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e4b26e5\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e4b26e5\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e4b26e5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582c2ebe elementor-widget elementor-widget-text-editor\" data-id=\"582c2ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Els espectacles de la meva programaci\u00f3 satisfan el p\u00fablic? Els meus esdeveniments proporcionen una bona experi\u00e8ncia? Qu\u00e8 troben a faltar els meus espectadors?&#8221;.<\/p>\n<p>Aquestes s\u00f3n nom\u00e9s algunes de les preguntes que els promotors culturals i organitzadors d&#8217;esdeveniments es repeteixen una vegada i una altra durant i despr\u00e9s de la temporada. S\u00f3n consideracions clau per <strong>con\u00e8ixer el teu espectador<\/strong>, ajustar l&#8217;oferta, detectar punts de millora i valorar com et perceben els clients.<\/p>\n<p>Tot i que sembli una obvietat, la millor manera de saber qu\u00e8 pensen els assistents sobre els nostres esdeveniments \u00e9s preguntant-los-hi. Encara que, en realitat, aquesta \u00e9s nom\u00e9s la punta de l&#8217;iceberg. L&#8217;escolta activa de les necessitats i opinions del p\u00fablic tamb\u00e9 requereix:<\/p>\n<ul>\n<li>Que sapiguem fer les preguntes clau que ens poden ajudar a millorar.<\/li>\n<li>Que aconseguim que els nostres espectadors i assistents dediquin uns minuts a respondre&#8217;ns.<\/li>\n<li>Que siguem capa\u00e7os de processar i interpretar les dades que es derivin d&#8217;aquestes respostes.<\/li>\n<\/ul>\n<p>Aqu\u00ed \u00e9s on entra en joc el <strong>servei d&#8217;enquestes automatitzades de 4Tickets<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a6431 elementor-widget elementor-widget-image\" data-id=\"f6a6431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/4tickets.net\/wp-content\/uploads\/2021\/03\/enquestes-satisfaccio-espectadors-esdeveniments.jpg\" class=\"attachment-large size-large wp-image-9609\" alt=\"Com enquestar els espectadors per millorar la teva oferta d&#039;esdeveniments\" srcset=\"https:\/\/4tickets.net\/wp-content\/uploads\/2021\/03\/enquestes-satisfaccio-espectadors-esdeveniments.jpg 1000w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/03\/enquestes-satisfaccio-espectadors-esdeveniments-300x200.jpg 300w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/03\/enquestes-satisfaccio-espectadors-esdeveniments-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d9cbe elementor-widget elementor-widget-text-editor\" data-id=\"29d9cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Qu\u00e8 preguntar en una enquesta de satisfacci\u00f3?<\/strong><\/h2><p>A 4Tickets t&#8217;ajudem a definir les preguntes realment significatives per fidelitzar el teu p\u00fablic. L&#8217;objectiu \u00e9s <strong>obtenir una informaci\u00f3 valuos\u00edssima per millorar l&#8217;experi\u00e8ncia de l&#8217;usuari<\/strong>. Per aix\u00f2 les nostres enquestes se centren en aspectes com les dades sociodemogr\u00e0fiques de l&#8217;espectador, valoraci\u00f3 de l&#8217;experi\u00e8ncia o idees de millora.<\/p><h2><strong>Com organitzar l&#8217;enquesta?<\/strong><\/h2><p>No et preocupis; un cop tinguem definit el q\u00fcestionari, a 4Tickets ens encarregarem de <strong>configurar l&#8217;enquesta integrada en la teva plataforma de <em>ticketing<\/em><\/strong>, de tal manera que l&#8217;espectador la rebi autom\u00e0ticament despr\u00e9s d&#8217;haver gaudit del teu esdeveniment.<\/p><h2><strong>Com aconseguir que els clients responguin l&#8217;enquesta?<\/strong><\/h2><p>Si b\u00e9 el teu p\u00fablic m\u00e9s fidel estar\u00e0 encantat d&#8217;oferir-te la seva opini\u00f3 sobre l&#8217;esdeveniment que has organitzat, recomanem que <strong>incentivis la participaci\u00f3 a trav\u00e9s d&#8217;un premi<\/strong>. A canvi de les respostes, pots oferir un contingut de valor afegit irresistible. Per exemple, una entrevista exclusiva en v\u00eddeo amb la protagonista de la funci\u00f3.<\/p><p>Una altra opci\u00f3 \u00e9s oferir una promoci\u00f3 per assistir al teu proper esdeveniment. D&#8217;aquesta manera, no nom\u00e9s estar\u00e0s incentivant la participaci\u00f3 de l&#8217;usuari, sin\u00f3 que estar\u00e0s fent una acci\u00f3 comercial que et pot comportar m\u00e9s ingressos.<\/p><h2><strong>Com interpretar els resultats d&#8217;una enquesta de satisfacci\u00f3?<\/strong><\/h2><p>Amb les nostres enquestes, coneixer\u00e0s quin \u00e9s el <strong>Net Promotor Score (NPS)<\/strong> del teu espectador. Aquest indicador mesura la satisfacci\u00f3 i lleialtat del client, informaci\u00f3 molt rellevant si tenim en compte que en el sector cultural les recomanacions tenen un pes enorme en l&#8217;\u00e8xit dels espectacles. Un NPS superior a 0 es percep com a bo, mentre que un NPS superior a 50 es considera excel\u00b7lent.<\/p><p>Per aconseguir aquest \u00edndex, a trav\u00e9s del servei d&#8217;enquestes de 4Tickets t&#8217;enviarem una an\u00e0lisi mensual de resultats.<\/p><h2><strong>Quins beneficis tenen les enquestes autom\u00e0tiques de 4Tickets?<\/strong><\/h2><p>A m\u00e9s d&#8217;aconseguir un &#8220;retrat robot&#8221; del teu p\u00fablic, que constitueix la clau de volta de qualsevol acci\u00f3 de m\u00e0rqueting en el m\u00f3n cultural, les enquestes autom\u00e0tiques de 4Tickets comporten altres avantatges.<\/p><p>El m\u00e9s important \u00e9s que, mitjan\u00e7ant l&#8217;an\u00e0lisi de resultats, podr\u00e0s desenvolupar un <strong>pla de millora cont\u00ednua en la teva proposta de valor per a l&#8217;espectador<\/strong>.<\/p><p>Un altre dels avantatges m\u00e9s destacats \u00e9s que <strong>les enquestes et donen l&#8217;oportunitat de captar <em>leads <\/em>i segmentar la teva audi\u00e8ncia<\/strong>. A trav\u00e9s de la interacci\u00f3 per correu electr\u00f2nic que comporta l&#8217;enquesta, podr\u00e0s quedar-te a la llibreta d&#8217;adreces del teu usuari per enviar propostes comercials en un futur, i sempre respectant el Reglament General de Protecci\u00f3 de Dades (RGPD). I \u00e9s que el 25% dels usuaris que contesten les enquestes de 4Tickets faciliten la seva adre\u00e7a de correu per a accions comercials.<\/p><p><strong><a href=\"mailto:hola@4tickets.cat\">Contacta amb nosaltres<\/a><\/strong> si vols comen\u00e7ar a fer enquestes sobre els teus esdeveniments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00cdndex de continguts &#8220;Els espectacles de la meva programaci\u00f3 satisfan el p\u00fablic? Els meus esdeveniments proporcionen una bona experi\u00e8ncia? Qu\u00e8 troben a faltar els meus espectadors?&#8221;. Aquestes s\u00f3n nom\u00e9s algunes de les preguntes que els promotors culturals i organitzadors d&#8217;esdeveniments es repeteixen una vegada i una altra durant i despr\u00e9s de la temporada. S\u00f3n consideracions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-5617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com enquestar els espectadors per millorar la teva oferta d&#039;esdeveniments - 4Tickets<\/title>\n<meta name=\"description\" content=\"El nostre servei d&#039;enquestes de satisfacci\u00f3 automatitzades et permet con\u00e8ixer el teu espectador i detectar punts de millora del teu esdeveniment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/enquestes-satisfaccio-automatitzades-esdeveniments\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com enquestar els espectadors per millorar la teva oferta d&#039;esdeveniments - 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