{"id":8075,"date":"2021-05-05T08:13:20","date_gmt":"2021-05-05T08:13:20","guid":{"rendered":"https:\/\/4tickets.net\/?p=8075"},"modified":"2023-01-18T10:29:11","modified_gmt":"2023-01-18T10:29:11","slug":"email-marketing-esdeveniments","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/email-marketing-esdeveniments\/","title":{"rendered":"6 claus per gestionar campanyes d&#8217;email marketing que propulsin els teus esdeveniments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8075\" class=\"elementor elementor-8075 elementor-7630\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e78831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e78831\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-144b1870\" data-id=\"144b1870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ece39 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"91ece39\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.articles-relacionats, .4T&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No s&#039;ha trobat cap encap\\u00e7alament en aquesta p\\u00e0gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndex de continguts\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__91ece39\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__91ece39\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__91ece39\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-452d8667 elementor-widget elementor-widget-text-editor\" data-id=\"452d8667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de les frases m\u00e9s escoltades en el sector del m\u00e0rqueting, especialment el del m\u00e0rqueting digital, \u00e9s que \u201cels diners s\u00f3n a la llista\u201d. Dit d&#8217;una altra manera, que la generaci\u00f3 de negoci de manera sostenible i rendible es basa en una audi\u00e8ncia ben constru\u00efda, compresa i atesa. Una de les formes m\u00e9s eficients i contrastades al llarg dels anys per enfortir aquesta relaci\u00f3 amb el p\u00fablic \u00e9s l&#8217;email marketing.<\/p><p>El m\u00f3n dels esdeveniments i els espectacles, de l&#8217;oci en general, surt amb un cert avantatge a l&#8217;hora d&#8217;utilitzar l&#8217;email marketing per augmentar el nombre d&#8217;espectadors i assistents. El motiu \u00e9s que, en l&#8217;actualitat, la gran majoria de tickets s&#8217;adquireixen a trav\u00e9s de canals online. Per rebre les seves entrades, els clients introdueixen el seu correu electr\u00f2nic i estan a nom\u00e9s un clic d&#8217;acceptar, d&#8217;acord amb el Reglament General de Protecci\u00f3 de Dades, rebre a la seva safata d&#8217;entrada mails del promotor cultural amb informaci\u00f3 d&#8217;altres esdeveniments, promocions, etc.<\/p><p>A 4Tickets sempre hem considerat que els promotors amb els quals treballem no podien desaprofitar la gran oportunitat que ofereix la generaci\u00f3 gaireb\u00e9 natural de contactes de correu electr\u00f2nic. Aix\u00f2 ens va impel\u00b7lir a desenvolupar un servei d&#8217;email marketing per arribar al p\u00fablic actual i p\u00fablic objectiu, convertir-lo en client i propiciar que repeteixi.<\/p><p>Ens agradaria posar-te un exemple del que pots aconseguir amb l&#8217;email marketing. Vam organitzar una campanya que va consistir en l&#8217;enviament de m\u00e9s de 257.000 correus electr\u00f2nics per promoure una obra en un teatre de Barcelona. Vam aconseguir una taxa d&#8217;obertura del 26% i una taxa de clics del 6%, dades que estan molt per sobre de la mitjana del sector de l&#8217;entreteniment. La bona acollida de la newsletter es va traduir en compres, \u00e9s clar: vam vendre m\u00e9s de 14.000 euros en tickets per a l&#8217;obra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f0690 elementor-widget elementor-widget-image\" data-id=\"a7f0690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/4tickets.net\/wp-content\/uploads\/2021\/05\/email-marketing-esdeveniments-culturals-768x419.jpg\" class=\"attachment-medium_large size-medium_large wp-image-10388\" alt=\"Email Marketing per a esdeveniments culturals\" srcset=\"https:\/\/4tickets.net\/wp-content\/uploads\/2021\/05\/email-marketing-esdeveniments-culturals-768x419.jpg 768w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/05\/email-marketing-esdeveniments-culturals-300x164.jpg 300w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/05\/email-marketing-esdeveniments-culturals.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bca6bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bca6bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-532fff7\" data-id=\"532fff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-738850b elementor-widget elementor-widget-text-editor\" data-id=\"738850b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Les 6 claus d\u2019una campanya d\u2019email marketing per a esdeveniments<\/strong><\/h2><p>Inspirant-nos en el que hem apr\u00e8s en diferents campanyes d&#8217;email marketing per a esdeveniments, us volem plantejar sis recomanacions que heu de tenir en compte abans de dissenyar i enviar una acci\u00f3 d&#8217;aquest tipus. Per descomptat, a 4Tickets posem a la vostra disposici\u00f3 un equip especialitzat en email marketing per facilitar-vos el compliment d&#8217;aquesta <em>checklist<\/em> i aconseguir la m\u00e0xima rendibilitat de les vostres newsletters:<\/p><h3>1. Mantingues la teva llista de correus actualitzada<\/h3><p>De res serveix tenir una llista farcida de contactes si no estan interessats en el que ofereixes. Per aix\u00f2 mantenim les llistes actualitzades, incorporant mes a mes els <em>leads<\/em> aconseguits a trav\u00e9s dels diferents sistemes de <em>ticketing<\/em> i, \u00e9s clar, tramitant les peticions de baixa de la base de dades. Aquest punt \u00e9s important perqu\u00e8 la teva llista estigui neta i amb una baixa taxa de rebots, per\u00f2 tamb\u00e9 per complir el RGPD i evitar les quantioses multes per infraccions que ja s&#8217;estan imposant.<\/p><h3>2. Segmenta la teva audi\u00e8ncia<\/h3><p>Encara que en determinats moments conv\u00e9 enviar comunicats i ofertes a la teva base de dades al complet, segmentar el teu p\u00fablic t&#8217;ajudar\u00e0 a afinar els missatges i oferir a cada perfil el que realment est\u00e0 buscant. A 4Tickets t&#8217;ajudem a realitzar aquesta segmentaci\u00f3 basant-nos en indicadors objectius.<\/p><p>D&#8217;una banda, valorem els espectadors en funci\u00f3 del seu comportament anterior amb criteris RFM, \u00e9s a dir, Rec\u00e8ncia, Freq\u00fc\u00e8ncia i Valor monetari. Tenim en compte par\u00e0metres com el temps que ha passat des de l&#8217;\u00faltima compra, cada quant temps compra i quant gasta. A trav\u00e9s de l&#8217;an\u00e0lisi d&#8217;aquests comportaments podem:<\/p><ul><li>Identificar els nostres millors clients.<\/li><li>Identificar aquells que es troben inactius.<\/li><li>Premiar els clients que estan per sobre de la mitjana.<\/li><li>Crear comunicats personalitzats que no resultin spam.<\/li><\/ul><p>D&#8217;altra banda, podem analitzar les anteriors compres del client per fixar-nos en els seus gustos. Per exemple, estem davant d\u2019un amant dels musicals, o d\u2019un fan\u00e0tic dels mon\u00f2legs?<\/p><p>Aquesta informaci\u00f3 ens condueix a la personalitzaci\u00f3. Podrem oferir informacions a la carta, premiar els nostres espectadors m\u00e9s fidels, deixar de ser percebuts com a spam&#8230;<\/p><h3>3. Marca&#8217;t un objectiu per a cada campanya<\/h3><p>Tant si vols fidelitzar els teus espectadors com reactivar els que estan inactius, oferir compres complement\u00e0ries (<em>cross selling<\/em>) o productes premium (<em>up selling<\/em>), o captar nous usuaris, \u00e9s indispensable que et marquis un objectiu SMART (espec\u00edfic, mesurable, assolible, rellevant i delimitat en el temps).<\/p><h3>4. Crea bones experi\u00e8ncies entorn de les teves newsletters<\/h3><p>Els continguts, el disseny, l&#8217;estructura de la informaci\u00f3 i dels enlla\u00e7os, l&#8217;hora d&#8217;enviament, l&#8217;an\u00e0lisi de resultats&#8230; Tots aquests s\u00f3n aspectes als quals has de parar esment molt abans de donar-li al bot\u00f3 d\u2019\u201cenviar\u201d. A 4Tickets posem a treballar en el teu projecte a especialistes en disseny gr\u00e0fic i experi\u00e8ncia d&#8217;usuari, ticketing, m\u00e0rqueting digital i anal\u00edtica.<\/p><h3>5. Programa enviaments autom\u00e0tics<\/h3><p>Posar el pilot autom\u00e0tic en l&#8217;enviament de newsletters, programant una cadena d&#8217;enviaments que facin un recorregut l\u00f2gic cap a la fidelitzaci\u00f3 i la venda, et permetr\u00e0 establir relacions a llarg termini amb el teu p\u00fablic, complint una estrat\u00e8gia clara i sense haver de destinar molts recursos a l&#8217;email marketing.<\/p><p>A 4Tickets et proposem, com a m\u00ednim, tres enviaments autom\u00e0tics: un mail de benvinguda als nous usuaris, un mail abans de l&#8217;esdeveniment amb la informaci\u00f3 pr\u00e0ctica per assistir-hi i un mail <a href=\"https:\/\/4tickets.net\/ca\/enquestes-satisfaccio-automatitzades-esdeveniments\/\"><strong>despr\u00e9s de l&#8217;esdeveniment per preguntar-li al teu espectador sobre l&#8217;experi\u00e8ncia<\/strong><\/a> i sol\u00b7licitar-li una recomanaci\u00f3 a les seves xarxes socials.<\/p><h3>6. Analitza els resultats de les teves newsletters<\/h3><p>Analitzar el rendiment de les teves campanyes d&#8217;email marketing et permetr\u00e0 una millora cont\u00ednua dels teus resultats. Si treballes amb nosaltres, crearem amb tu un <em>dashboard<\/em> de seguiment dels principals KPI: analitzarem m\u00e8triques d&#8217;obertures, clics, transaccions (amb tota la configuraci\u00f3 t\u00e8cnica per mesurar el comer\u00e7 electr\u00f2nic) i ROI, entre d\u2019altres, i et proposarem test A\/B en els quals podrem avaluar l&#8217;efecte que t\u00e9 modificar l&#8217;assumpte del mail, el CTA, etc.<\/p><p>Vols convertir la teva facilitat per aconseguir mails d&#8217;espectadors a trav\u00e9s del ticketing en una m\u00e0quina de vendre entrades?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87896d elementor-button-danger elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d87896d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"mailto:hola@4tickets.cat\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacte<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00cdndex de continguts Una de les frases m\u00e9s escoltades en el sector del m\u00e0rqueting, especialment el del m\u00e0rqueting digital, \u00e9s que \u201cels diners s\u00f3n a la llista\u201d. Dit d&#8217;una altra manera, que la generaci\u00f3 de negoci de manera sostenible i rendible es basa en una audi\u00e8ncia ben constru\u00efda, compresa i atesa. Una de les formes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-8075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 claus per gestionar campanyes d&#039;email marketing que propulsin els teus esdeveniments - 4Tickets<\/title>\n<meta name=\"description\" content=\"El nostre servei d&#039;email marketing per a esdeveniments i espectacles busca arribar al teu p\u00fablic actual i p\u00fablic objectiu, convertir-lo en client i propiciar que repeteixi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/email-marketing-esdeveniments\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 claus per gestionar campanyes d&#039;email marketing que propulsin els teus esdeveniments - 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