{"id":8536,"date":"2021-06-03T14:45:42","date_gmt":"2021-06-03T14:45:42","guid":{"rendered":"https:\/\/4tickets.net\/?p=8536"},"modified":"2023-01-18T10:25:42","modified_gmt":"2023-01-18T10:25:42","slug":"loci-nocturn-haura-dimplantar-sistemes-de-ticketing-similars-als-desdeveniments-i-espectacles","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/loci-nocturn-haura-dimplantar-sistemes-de-ticketing-similars-als-desdeveniments-i-espectacles\/","title":{"rendered":"L\u2019oci nocturn haur\u00e0 d\u2019implantar sistemes de ticketing similars als d\u2019esdeveniments i espectacles"},"content":{"rendered":"\t\t
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Els locals d\u2019oci nocturn de Catalunya hauran d\u2019habilitar sistemes de venda anticipada telem\u00e0tica i reserva nominativa d\u2019entrades. A m\u00e9s, les plataformes de ticketing hauran d\u2019oferir informaci\u00f3 sobre l\u2019aforament disponible per evitar aglomeracions. Aix\u00ed ho estableix el pla sectorial que el Procicat ha aprovat<\/a> per a la reobertura (encara sense data) de discoteques, sales de ball i festes, bars musicals o karaokes. Aquestes mesures seran obligat\u00f2ries per a establiments amb un aforament superior a les 500 persones, i recomanable a la resta de casos.<\/p>

L\u2019objectiu d\u2019aquest control de les reserves i els accessos \u00e9s la tra\u00e7abilitat dels contagis per COVID-19 en cas que es detecti un positiu. Per aquesta ra\u00f3, per comprar entrades a les taquilles f\u00edsiques, els clients hauran de registrar-se i facilitar les seves dades de contacte.<\/p>

Sense dubte, aquest conjunt de normes exigeix als locals d\u2019oci nocturn un seguit de mesures que mantenen moltes similituds amb les eines de ticketing online que utilitzen els promotors d\u2019espectacles i esdeveniments amb l\u2019assessorament de 4Tickets.\u00a0<\/p>

Sistema de ticketing per a l\u2019oci nocturn<\/strong><\/h2>

Dins de l\u2019ecosistema d\u2019e-ticketing, la pe\u00e7a clau \u00e9s la pr\u00f2pia plataforma de venda d\u2019entrades<\/a>. La seva interf\u00edcie ha de ser r\u00e0pida, atractiva, intu\u00eftiva i f\u00e0cil d\u2019utilitzar. Quant al seu funcionament intern, els locals d\u2019oci nocturn necessiten un web de reserva anticipada personalitzada que s\u2019adeq\u00fci no nom\u00e9s a les seves necessitats, sin\u00f3 tamb\u00e9 a les seves estrat\u00e8gies de m\u00e0rqueting. Per exemple, ha d\u2019incloure els productes, descomptes i abonaments que els promotors vulgui establir.<\/p>

De la mateixa manera, seguint les indicacions del Procicat, el sistema haur\u00e0 d\u2019estar connectat a la gesti\u00f3 del recinte, de manera que la disponibilitat d\u2019entrades quedi subjecta a l\u2019ocupaci\u00f3 de l\u2019aforament.<\/p>

Un altre punt important d’aquesta integraci\u00f3 \u00e9s que la venda anticipada telem\u00e0tica i la taquilla f\u00edsica estiguin connectades dins d’un mateix sistema. Aquest factor facilitar\u00e0 la introducci\u00f3, a la plataforma de ticketing, de les dades dels assistents d’\u00faltima hora (nom, cognoms i tel\u00e8fon de contacte) per fer el seguiment que exigeix la pand\u00e8mia.<\/p>

Segons el Procicat, aquestes dades hauran de conservar-se durant un mes i nom\u00e9s estaran a la disposici\u00f3 de les autoritats sanit\u00e0ries i agents policials competents.<\/p>

A m\u00e9s, les taquilles han de comptar amb tecnologia capdavantera i bona connexi\u00f3 a internet a fi d’evitar aglomeracions en les cues i garantir que es respectin les dist\u00e0ncies de seguretat en els accessos. Habilitar sistemes de pagament amb targeta i fins i tot Bizum \u00e9s una altra de les possibilitats que a 4Tickets us podem ajudar a activar perqu\u00e8 el contactless<\/em> s’imposi en pro d’una major higiene.<\/p>

Control d’accessos per a locals d’oci nocturn<\/strong><\/h2>

El control d’accessos<\/a> exerceix un paper fonamental en el compliment de les mesures sanit\u00e0ries, del flux d’assistents i de les condicions de compra establertes pel promotor.<\/p>

A 4Tickets potenciem el control d’accessos amb professionals i tecnologia adequats. Tamb\u00e9 ajudem a dissenyar un mapa d’entrades i sortides diferenciades que agilitin el proc\u00e9s. Tot aix\u00f2 refor\u00e7at amb un sistema digitalitzat i en temps real perqu\u00e8 tots els membres de l’equip implicats s\u00e0piguen quan han d’intervenir per resoldre incid\u00e8ncies.<\/p>

A m\u00e9s, inspirats en una pr\u00e0ctica que \u00e9s molt comuna en els festivals de m\u00fasica<\/a> (on les entrades i sortides del recinte s\u00f3n habituals i podrien arribar a generar colls d’ampolla en els accessos), proposem que els locals d’oci nocturn habilitin polseres personalitzades que facin les funcions de tiquet. D’aquesta manera, l’anada i vinguda de clients ser\u00e0 fluida i no s\u2019acumular\u00e0 gent a cap zona de l’establiment.<\/p>

Comunicaci\u00f3 constant amb el client<\/strong><\/h2>

Una de les normes en les quals posa m\u00e9s el focus el Procicat fa refer\u00e8ncia a la necessitat d’informar, mitjan\u00e7ant cartells, de les mesures preventives i higi\u00e8niques que s’han pres dins del local, aix\u00ed com del deure d’autoprotegir-se que assumeixen els assistents. \u00c9s una manera d’implicar els usuaris en la seva pr\u00f2pia seguretat.<\/p>

Amb la finalitat d’enfortir la confian\u00e7a amb el teu p\u00fablic i establir un canal de comunicaci\u00f3 fluid, et recomanem que aquesta informaci\u00f3 pr\u00e0ctica, i tota la que faci refer\u00e8ncia al teu local, tamb\u00e9 l\u2019hi facis arribar per correu electr\u00f2nic. A 4Tickets t’ajudem a ampliar la teva base de dades amb mails<\/a> perqu\u00e8 teixeixis noves oportunitats de venda a trav\u00e9s d’aquest canal directe, pr\u00f2xim i personal.<\/p>

Vols que t’assessorem per implantar una estrat\u00e8gia de ticketing al teu establiment d’oci nocturn<\/a>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Els locals d\u2019oci nocturn de Catalunya hauran d\u2019habilitar sistemes de venda anticipada telem\u00e0tica i reserva nominativa d\u2019entrades. A m\u00e9s, les plataformes de ticketing hauran d\u2019oferir informaci\u00f3 sobre l\u2019aforament disponible per evitar aglomeracions. Aix\u00ed ho estableix el pla sectorial que el Procicat ha aprovat per a la reobertura (encara sense data) de discoteques, sales de ball […]<\/p>\n","protected":false},"author":4,"featured_media":8534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-8536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"\nL\u2019oci nocturn haur\u00e0 d\u2019implantar sistemes de ticketing similars als d\u2019esdeveniments i espectacles - 4Tickets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/loci-nocturn-haura-dimplantar-sistemes-de-ticketing-similars-als-desdeveniments-i-espectacles\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019oci nocturn haur\u00e0 d\u2019implantar sistemes de ticketing similars als d\u2019esdeveniments i espectacles - 4Tickets\" \/>\n<meta property=\"og:description\" content=\"Els locals d\u2019oci nocturn de Catalunya hauran d\u2019habilitar sistemes de venda anticipada telem\u00e0tica i reserva nominativa d\u2019entrades. 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