{"id":9729,"date":"2021-09-29T11:37:05","date_gmt":"2021-09-29T11:37:05","guid":{"rendered":"https:\/\/4tickets.net\/?p=9729"},"modified":"2023-01-18T09:53:14","modified_gmt":"2023-01-18T09:53:14","slug":"venda-creuada-cross-selling-ticketing","status":"publish","type":"post","link":"https:\/\/4tickets.net\/ca\/venda-creuada-cross-selling-ticketing\/","title":{"rendered":"Augmenta els teus beneficis amb la venda creuada o cross selling en ticketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9729\" class=\"elementor elementor-9729 elementor-9702\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7910407 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7910407\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e11bc\" data-id=\"46e11bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e8c5d elementor-widget elementor-widget-text-editor\" data-id=\"d0e8c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un dels objectius en el ticketing d&#8217;un esdeveniment \u00e9s aconseguir <\/span><b>incrementar el tiquet mitj\u00e0 que s&#8217;aconsegueix per entrada venuda<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Per aix\u00f2, una estrat\u00e8gia clau \u00e9s la d&#8217;oferir productes relacionats d&#8217;altres categories: <\/span><b>la venda creuada o cross selling en sistemes de ticketing i venda d&#8217;entrades<\/b><span style=\"font-weight: 400;\">. I sobretot, just en el moment en qu\u00e8 un client potencial est\u00e0 en el proc\u00e9s de compra.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c9s a dir, segons el tipus d&#8217;entrada que hagi seleccionat, se li pot oferir un producte complementari relacionat. Des de la compra de <\/span><i><span style=\"font-weight: 400;\">merchandising<\/span><\/i><span style=\"font-weight: 400;\">, samarretes, mascaretes corporatives, programes de m\u00e0 especials, packs amb begudes, crispetes, entre molts d\u2019altres. Aix\u00ed, tamb\u00e9 es disposa d&#8217;una previsi\u00f3 per proveir de l&#8217;estoc necessari en els punts de venda d&#8217;aquests altres productes.<\/span><\/p><p><span style=\"font-weight: 400;\">Aqu\u00ed s&#8217;obre tot un m\u00f3n de possibilitats per al promotor, ja que a m\u00e9s dels seus propis productes relacionats amb l&#8217;esdeveniment i personalitzats segons el tipus de client, pot arribar a col\u00b7laboracions amb altres entitats per vendre els seus productes. Per exemple, amb una editorial per a la venda d&#8217;un dels seus llibres del mateix autor que el de l&#8217;obra de teatre que ven en el seu sistema de ticketing. O fins i tot oferir una nit d&#8217;hotel pr\u00f2xim al recinte.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637849e elementor-widget elementor-widget-image\" data-id=\"637849e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"545\" src=\"https:\/\/4tickets.net\/wp-content\/uploads\/2021\/09\/venda-creuada-cross-selling-ticketing-768x545.png\" class=\"attachment-medium_large size-medium_large wp-image-9731\" alt=\"\" srcset=\"https:\/\/4tickets.net\/wp-content\/uploads\/2021\/09\/venda-creuada-cross-selling-ticketing-768x545.png 768w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/09\/venda-creuada-cross-selling-ticketing-300x213.png 300w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/09\/venda-creuada-cross-selling-ticketing-1024x726.png 1024w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/09\/venda-creuada-cross-selling-ticketing-1536x1090.png 1536w, https:\/\/4tickets.net\/wp-content\/uploads\/2021\/09\/venda-creuada-cross-selling-ticketing.png 1748w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f157788 elementor-widget elementor-widget-text-editor\" data-id=\"f157788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Per\u00f2 com es pot fer aquesta venda creuada en la venda d&#8217;entrades?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Amb la <\/span><a href=\"https:\/\/4tickets.net\/ca\/venda-entrades-online\/\"><b>soluci\u00f3 de ticketing<\/b><\/a> <span style=\"font-weight: 400;\">que treballem des de <\/span><b>4Tickets<\/b><span style=\"font-weight: 400;\"> pots fer des d&#8217;aquest mes la configuraci\u00f3 d&#8217;aquest <\/span><b>cross selling en la venda de les entrades<\/b><span style=\"font-weight: 400;\">. A m\u00e9s, t\u2019acompanyem en tota la gesti\u00f3 i possibles dubtes que vagin sorgint pel cam\u00ed.<\/span><\/p><p><span style=\"font-weight: 400;\">Per exemple, qu\u00e8 passa si l&#8217;IVA dels productes \u00e9s diferent? Poden ser diferents segons el producte, els pots diferenciar sense cap tipus de problema.<\/span><\/p><p><span style=\"font-weight: 400;\">Com es validen tots els productes adquirits? Cada producte genera un QR propi, amb la seva pr\u00f2pia comunicaci\u00f3 (correu electr\u00f2nic) amb el client.<\/span><\/p><p><span style=\"font-weight: 400;\">Es poden generar informes concrets dels productes relacionats? S\u00ed, es pot generar un informe personalitzat per aix\u00ed enviar al prove\u00efdor que es desitgi per tenir la previsi\u00f3 dels productes disponibles i fer el seguiment de les vendes d&#8217;aquests.<\/span><\/p><h2><b>Exemple de cross selling en la venda d&#8217;entrades<\/b><\/h2><p><span style=\"font-weight: 400;\">La <\/span><b>venda creuada en el ticketing<\/b><span style=\"font-weight: 400;\"> \u00e9s una novetat fruit de l&#8217;optimitzaci\u00f3 d&#8217;un proc\u00e9s que ja vam iniciar amb la venda d&#8217;altres productes, com per exemple, amb el nostre client el <\/span><a href=\"https:\/\/sitgesfilmfestival.com\/cat\"><b>Festival Internacional de Cinema Fant\u00e0stic de Catalunya a Sitges<\/b><\/a><span style=\"font-weight: 400;\">. El festival ofereix altres productes a m\u00e9s de les entrades pr\u00f2pies: com <\/span><i><span style=\"font-weight: 400;\">merchandising<\/span><\/i><span style=\"font-weight: 400;\"> (la mascareta oficial), un llibre commemoratiu del seu 50\u00e8 aniversari o el mateix cat\u00e0leg especial.<\/span><\/p><p><span style=\"font-weight: 400;\">I ara, ja es poden oferir aquests productes com a venda creuada just en el moment que el client potencial selecciona les seves entrades i avan\u00e7a en el proc\u00e9s de compra. El millor p\u00fablic objectiu en l&#8217;instant decisiu, quan ja ha pres la decisi\u00f3 de compra i t\u00e9 llest el seu m\u00e8tode de pagament.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f919d2 elementor-button-danger elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f919d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"mailto:hola@4tickets.cat\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacte<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un dels objectius en el ticketing d&#8217;un esdeveniment \u00e9s aconseguir incrementar el tiquet mitj\u00e0 que s&#8217;aconsegueix per entrada venuda. Per aix\u00f2, una estrat\u00e8gia clau \u00e9s la d&#8217;oferir productes relacionats d&#8217;altres categories: la venda creuada o cross selling en sistemes de ticketing i venda d&#8217;entrades. I sobretot, just en el moment en qu\u00e8 un client potencial [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmenta els teus beneficis amb la venda creuada o cross selling en ticketing - 4Tickets<\/title>\n<meta name=\"description\" content=\"Ofereix productes relacionats d&#039;altres categories amb la venda creuada o cross selling en sistemes de ticketing i venda d&#039;entrades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4tickets.net\/ca\/venda-creuada-cross-selling-ticketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmenta els teus beneficis amb la venda creuada o cross selling en ticketing - 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